Our Journey

Our Story

From One Simple Idea...

Reglaze Glasses Direct was founded on a simple belief.

If your favourite glasses still fit and you love wearing them, why replace them?

For years, people were being told to buy completely new glasses when often all they really needed were new lenses.

We thought there had to be a better way.


We Were One of the UK's First Online Reglazing Specialists

Back in 2007, sending your glasses away to have new lenses fitted was a new concept.

Many people thought it couldn't be done safely.

We knew it could.

By combining qualified optical knowledge with specialist glazing techniques, we built a service that allowed customers to keep the frames they loved while benefiting from the latest lens technology.


Thousands of Customers Later...

Today we've reglazed well over 100,000 pairs of glasses.

Everything from everyday reading glasses to designer brands, vintage frames, rimless Lindbergs and specialist sports eyewear.

Every pair is glazed here in the UK by our own experienced team.


We're Still an Independent Business

We're not part of a national chain.

We're not owned by a large optical retailer.

We're a specialist company focused on doing one thing exceptionally well—replacing lenses in customers' own frames.

That focus allows us to offer advice and workmanship that many larger retailers simply can't match.


Our Values Haven't Changed

Since 2007, our philosophy has remained the same:

  • Honest advice.
  • Quality workmanship.
  • Fair pricing.
  • Looking after customers as we'd want to be looked after ourselves.

Those values have helped thousands of customers return to us again and again.


Looking Ahead

Optics continues to evolve with new lens technologies, coatings and materials appearing all the time.

Our commitment remains the same: combining the latest lens technology with traditional optical knowledge to help customers get the very best from the glasses they already own.

For any questions you may have please vist our FAQ page.


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Why More People Are Choosing Online Reglazing Instead of the High Street

30th July 2026
You don't have to buy new glasses after every eye test. Discover how online reglazing gives you more choice, expert advice when you want it, and the freedom to replace your lenses at your own pace.
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Reglazing Your Glasses: High Street vs Online – Which Is Easier?

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Thinking about replacing your glasses lenses? Compare the high street with Reglaze Glasses Direct and discover why thousands choose our fast, convenient online reglazing service, saving up to 70%.
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Ask the Optician: 5 Tips Every Glasses Wearer Should Know

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Looking after your glasses doesn't have to be complicated. Here are five simple tips every glasses wearer should know from our resident optician, Phil.
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The Science Behind Sunglasses: Why Professional Footballers Wear Different Lens Colours

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Sunglass Lens Colours Explained: Tints for Sport and Summer
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Beat the Heat in Style with Transitions® Lenses – Perfect for Summer, Football and Everyday Life

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With a heatwave on the way and the World Cup in full swing, now is the perfect time to upgrade to genuine Transitions® lenses. Discover why more people are choosing light-adaptive lenses for all-day comfort, UV protection, and effortless style.
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